Pay Per Click

Marketing Your Business - How Do I Adapt To The Internet?

by: Martin Lemieux

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone
answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our
parents and grandparents never had to contend with.

Some of you keep hearing from other business associates that internet marketing is the greatest method of
increasing business and building a foundation for customer support. The only problem is, you've just learned
how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per
click, ROI, etc!

Do you hire an SEO company or do you learn yourself?

Investing time into your company is what we business owners do best but, in many cases, when it comes to
learning new methods we quickly open our wallets to anyone out there who seems like the right person to help
with your situation. This is the worst possible decision you can make.

Diving into the internet marketing community with your wallet open will result in a disaster if you aren't
properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine
Optimization) company to take your money and promote your business behind your back. Try finding
someone who offers you their "training services" in order to train yourself or someone within your organization
to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company, you have no idea what you could be
getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That
being said, anyone with a computer can easily learn how to get their company high search engine rankings.
Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering
relevant results for your search terms.

Old Fashioned Marketing Tactics:

In the old days (and still practiced today), business owners would devise their own marketing plan through
print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By
doing this, the company could track their results by trial and error and really find out what truly works for
their industry.

Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many
business owners don't have a clue how to start their own internet marketing process and they fail to even put
their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable
and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is
simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon
as it comes to marketing your business online, you simply shut down.

I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of
marketing potential. So what if you fail the first time around. When we started out, we had no idea what we
were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.

The ULTIMATE secret to internet marketing is simple...

A concept I call "T.I.M.E."

T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of your internet marketing campaign:

Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005

Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005

Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006

Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006

So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" (
Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little
bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are
directly related to your business. Your PPC campaign is doing good. People are finally starting to come through
Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results
in Google and you are now wondering why this is taking so long.

Welcome to the world of marketing your company on the internet!!!

This timeline representation from above is just something to show you how "T.I.M.E." is the key of success
on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.

For most people who simply open up their wallets, they would have learned nothing in those 10 months and
for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their
websites are probably 10 times further than yours!

In Conclusion:

Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-
house who can learn for you and give you updates on everything. If you truly need to hire an SEO company
make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the
process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or
"create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your
business slowly but effectively on the internet.

I hope you've enjoyed this article!

About the author:
About The Author:

Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help grow your
business online and offline through effective marketing strategies. Visit our network today!

International: http://www.smartads.info
Canada: http://www.smartads.ca

For more of Martin's articles, go here:
http://www.smartads.info/newsletter/archive

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